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Digital Marketing Executive
2 months ago
Assembly Global is a modern alternative agency that brings together industry-leading data, talent, and tech to drive growth for top brands. With a diverse global community of over 1,600 experts, we combine global thinking with local expertise in over 20 markets worldwide.
Job SummaryWe're seeking a dynamic and motivated Paid Social and Programmatic Executive to join our Sydney team. As a key member of our digital marketing team, you will be responsible for developing and executing campaigns across various platforms to drive qualified traffic and maximize ROI for our clients.
Key Responsibilities- Campaign Management: Plan, execute, and optimize paid social and programmatic campaigns to achieve client objectives.
- A/B Testing: Develop and implement A/B testing initiatives to enhance engagement, conversions, and overall campaign performance.
- Audience Targeting: Utilize audience segmentation strategies to ensure precise targeting and effective messaging.
- Ad Creative Development: Provide data-driven insights to develop compelling ad creatives tailored to campaign objectives and target audiences.
- Performance Analysis & Reporting: Analyze campaign metrics, generate reports, and derive actionable insights to optimize campaign effectiveness and efficiency.
- Budget Management: Oversee campaign budgets and ensure adherence to allocated funds while maximizing campaign impact.
- Media Activation: Coordinate the compilation of activation deliverables, including media plans and creative assets.
- Planning & Forecasting: Support Senior Digital Managers in crafting strategic proposals and media plans for clients.
- Adherence to Best Practices: Stay up-to-date with industry trends, media partners, and best practices across both paid social and programmatic.
- Client Communication: Collaborate closely with Senior Digital Managers and clients to understand campaign objectives, provide regular updates, and address inquiries or concerns.
- Channel Expertise and Advocacy: Develop case studies for both internal and external use, based on campaign results as appropriate.
- Proven 1-2 years of experience managing paid social and programmatic campaigns, preferably within an agency environment.
- Hands-on experience with paid social platforms such as Meta, LinkedIn, TikTok, Snapchat, Pinterest, and Reddit.
- Familiarity with programmatic ad networks, exchanges, and auction marketplaces in ANZ, as well as different media buying models.
- Hands-on experience with programmatic platforms such as Trade Desk, DV360, Teads, Criteo, and Taboola.
- Proficiency in web analytics tools such as Adobe Analytics or similar.
- Strong analytical skills with the ability to interpret data and derive actionable insights.
- Proficient in Excel/Google Sheets, including pivot tables, IF formulas, VLOOKUP, and advanced functions.
- Experience managing mid/large-scale accounts and budgets ($200k-$500k+).
- Familiarity with SQL.
- Interest and experience in e-commerce.
- Knowledge and/or interest in other paid media channels such as YouTube and paid search.
- We're part of Stagwell, the challenger network built to transform marketing.
- We care about your growth – we offer competitive salaries, annual compensation reviews, access to ongoing training, and cross-channel exposure.
- We provide a collaborative work environment and opportunities for you to make a significant impact on our company direction and development.
- We recognize and celebrate your achievements – whether it's through company meetups, employee recognition programs, or regular updates, we make sure our people's achievements are known and appreciated.
- We're a people-first organization, offering a flexible work policy that puts you in control of your work-life balance.
- We care about social and environmental impact – we have dedicated Impact Champions that collaborate globally to ensure we're leaving the world better than we found it.
- We have an amazing group of employee resource groups committed to guiding the agency to become more inclusive, diverse, and representative of the world around us.
