Digital Transformation Expert

2 weeks ago

Brisbane, Queensland, Australia beBeeDigital Full time $90,000 - $120,000
Conversion Rate Optimisation Specialist

You'll make a significant impact by driving digital transformation through expert experimentation and personalisation strategies.

  • Develop and execute comprehensive digital experiments and initiatives, fostering innovation and growth from concept to launch.
  • Translate business objectives into actionable CRO plans, designing testable hypotheses and scalable experiences using Adobe Target.
  • Conduct research to uncover valuable customer insights, validating assumptions using qualitative and quantitative methods.

As a key member of our team, you will lead cross-functional collaboration to ensure seamless alignment with broader campaigns and audience strategies. You will effectively design and manage audiences to maximise the impact of your work.

Experimentation & User Research

Regularly analyse and report on experiment performance using tools like Google and Adobe Analytics. Identify opportunities for improvement, and use insights to refine the user experience across the site and digital journeys.

Collaboration & Stakeholder Engagement

Advocate for a customer-centric approach, working closely with teams to understand commercial goals, gather input, and deliver cohesive optimisation strategies that elevate user experience and conversion.

Performance Improvement & Reporting

To succeed in this role, you will have 3-5 years' experience delivering successful CRO programmes that drive material value for customers and the organisation, improving conversion rates and revenue. You will also have extensive experience with Adobe Analytics & Target, integrated into multiple platforms, and proven expertise running successful experiments that enhance digital channel performance.

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