Grocery Retail Events Specialist

4 days ago

Melbourne, Victoria, Australia beBeeEventMarketing Full time $90,000 - $120,000
Event Marketing Expert

We're looking for a seasoned event marketing professional to join our team.

This is a high-impact, cross-functional role for someone who can think strategically, execute scrappily, and loves building brand and pipeline through in-person experiences.

  • Own end-to-end event strategy and execution for both national and local events.
  • Drive lead generation and sales pipeline by attracting qualified prospects and setting up the sales team for success with demos and post-event follow-up.
  • Plan and own hosted events, including lunch & learns and private dinners in key markets.
  • Partner with sales, marketing, and design teams to develop pre-, during-, and post-event campaigns.
  • Manage logistics, vendor relationships, and timelines for all events.
  • Create processes for tracking event ROI and performance metrics (leads, demos booked, cost per lead, etc.).
  • Stay on top of industry events, trends, and opportunities in the grocery/CPG space.
  • Represent the brand and company culture with warmth, creativity, and precision.

What We Need:

  • A minimum 5+ years of experience in event marketing, field marketing, or demand generation – ideally in B2B SaaS or retail/grocery tech.
  • Proven track record of generating high-quality leads through event strategy and execution.
  • Strong organizational and project management skills – you can juggle logistics and still make it feel magical.
  • Comfortable working cross-functionally and collaborating closely with sales, design, and leadership.
  • Excellent communicator, both in-person and written.
  • Willing to travel regularly to support national and local events.
  • Bonus: Experience marketing to independent retailers, CPGs, or within the grocery ecosystem.

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