Digital Content Amplification Specialist

1 week ago

Sydney, New South Wales, Australia beBeeGrowth Full time $95,000 - $135,000
Senior Social Media Growth Manager

Mamamia is a leading women's media group dedicated to making the world a better place for women and girls. With a reach of seven and a half million women each month across written, video, and social platforms, we strive to create engaging content that informs and inspires.

About the Role:

The Senior Social Media Growth Manager will be responsible for overseeing and implementing our social media strategy across various platforms. This role requires expertise in digital publishing and news sense to drive engagement, expand audience reach, and enhance brand awareness.

Key Responsibilities:

  • Develop a comprehensive growth strategy for social platforms, collaborating with key stakeholders in editorial and audience growth.
  • Guide the execution of the growth strategy by channel, creating a push and pull content ecosystem across owned and off-platform channels.
  • Drive growth with existing audiences and attract new audiences to key marquee brands or platforms.
  • Explore and evaluate emerging or niche social platforms to expand brand presence, assessing potential benefits and risks.
  • Regularly monitor performance and adjust strategy for all Mamamia brand, show, and sub-brand channels.
  • Track, analyse, and optimise key metrics like reach, engagement, and conversions to drive platform growth.
  • Leverage social media monitoring tools and industry research to generate insights that inform data-driven content creation.
  • Provide guidance, training, and support to team members on social media best practices and platform updates.

Requirements:

  • A minimum of 5 years of demonstrated experience in digital media management, with a track record of successful social media strategies.
  • A strong understanding of digital publishing principles, content optimisation, and platform-specific best practices.
  • Experience in leading and managing a social media team, with the ability to delegate tasks and drive team success.
  • Strategic thinking and the ability to develop innovative social media strategies aligned with business goals and audience interests.
  • Effective communication and teamwork skills, with the ability to give and receive feedback with honesty and respect.
  • The capacity to prioritise the needs and perspectives of our audience and commercial partners in decision-making.
  • Adaptability and problem-solving skills in a fast-paced environment.

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