Lead Clinical Marketing Strategist

2 days ago

Sydney, New South Wales, Australia beBeeMarketing Full time $180,000 - $230,000
Key Role: Senior Manager, Clinical Marketing

The role of a Senior Manager, Clinical Marketing is pivotal in shaping clinician behaviors and enhancing patient care. This position entails developing and implementing regional strategies to support global provider marketing goals and drive clinician behavior change in line with commercial priorities.

  1. This includes partnering with revenue and provider marketing leadership teams to develop and implement regional clinician marketing strategy, encompassing thought leadership, clinician education, content syndication, and omnichannel campaign efforts.
  2. A deep understanding of clinician audience attitudes and behaviors, clinical landscape, and commercial goals will inform thought leadership messaging.
  3. Clinician education initiatives will be planned and executed in alignment with commercial priorities, involving identifying partnership opportunities and establishing relationships with key opinion leaders.
  4. Support will be provided to commercial marketing teams with top-of-funnel clinician messaging, including value propositions and clinical claims message mapping.
  5. Channel strategies will be developed and implemented to enhance message reach and drive behavior change.

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