Global Brand Strategist

1 week ago

Sydney, New South Wales, Australia beBeeStrategist Full time $175,000 - $215,000

MESHKI is a globally recognised fashion brand, celebrated for its dedication to empowerment, inclusivity, and sustainability.

With the vision to be the global leader in accessible luxury and championing the empowerment of people worldwide through an unmatched shopping experience, MESHKI prides itself on being a brand that inspires and engages, fostering a culture of social change and community impact.

We cherish a culture at MESHKI where every individual feels respected, valued, and empowered with the tools, resources, and support to contribute to the collective goal we all share, whilst advancing their career goals and ambitions.

This role exists to unify and elevate MESHKI's brand presence globally across all consumer touchpoints by leading the integrated functions of Brand Marketing, PR, and Influencer Marketing.

The Head of Brand Marketing, PR & Influencer is the strategic driver ensuring that campaigns are culturally resonant, creatively world-class, and commercially impactful, while being flawlessly executed across every channel.

Key Responsibilities:

  • Lead and own MESHKI's integrated Brand, PR & Influencer strategy, aligning with global growth objectives.
  • Set clear objectives for campaigns and functions, ensuring cross-team alignment with Creative, Digital, E-Com, and Product.
  • Provide creative and strategic direction for campaigns, PR activations, and influencer programs, approving concepts, talent, and messaging.
  • Oversee brand marketing, partnerships, activations, and events, ensuring cultural relevance and commercial impact.
  • Drive influencer and celebrity strategies, including talent selection, paid / organic campaigns, amplification, and ROI management.
  • Align Brand, PR & Influencer priorities with broader business, acting as a key liaison across teams and executive stakeholders.
  • Establish KPIs, monitor performance, and embed insights to optimise campaigns, reputation, and brand equity.
  • Mentor and develop direct reports, fostering a collaborative, creative, and results-driven culture.
  • Lead localisation strategies and global market expansion across AU, US, UK, EU, and Middle East, building partner networks.
  • Champion innovation, long-term brand equity, and purpose-led storytelling across all brand, PR, and influencer initiatives.

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