Senior Digital Marketing Executive

7 days ago

Sydney, New South Wales, Australia beBeeMobileMarketing Full time $120,000 - $160,000
Job Overview

We are seeking a seasoned marketing leader to spearhead mobile acquisition and engagement initiatives for APAC.

Main Responsibilities:
  • Leverage expertise in digital traffic marketing to drive results for B2C companies with 6+ years of experience.
  • Demonstrate ability to navigate strategic and tactical levels.
  • Collaborate closely with internal teams and external partners to boost app installs and monthly active users (MAU) growth.
  • Manage agency and stakeholder relationships to execute campaigns across various paid advertising networks and mediums, overseeing bidding strategy, messaging, content and design to grow mobile app usage among current and potential customers.
  • Develop and own the re-targeting strategy and execution to drive high-value users back into the mobile app.
  • Oversee and continue to enhance mobile tracking, attribution, and data access to analyze key metrics, including cost to acquire, quality of the traffic by source, and return on investment, and measure the effectiveness of mobile advertising initiatives.
Requirements:
  • Experience using SQL or other analytical tools for conducting data analysis.
  • Experience driving successful execution of large-scale project plans with multiple teams in support of business goals.
  • 6+ years of professional non-internship digital marketing experience for B2C companies.

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