Activation Specialist

3 weeks ago


Sydney, New South Wales, Australia LION Digital Full time
Search Advertising Specialist

LION Digital is seeking a highly skilled Search Advertising Specialist to drive campaign performance and optimize ROI through continuous improvements and innovation in the channel.

Key Responsibilities:
  • Develop and execute Search advertising campaigns for LION clients, focusing on tactical development and execution.
  • Drive results for brands through programmatic and social platforms, with a strong foundation in ad tech awareness and hands-on experience.
  • Manage and optimize campaigns across a broad range of platforms, including Meta (Facebook and Instagram), TikTok, Amazon Advertising, Google Ads, and The Trade Desk.
  • Analyze data and report on campaign performance using tools like Google Analytics and SEMrush.
  • Collaborate effectively with cross-functional teams to drive campaign success.
Requirements:
  • Minimum 3 years experience in performance marketing, managing budgets $3k - $20k+ per month.
  • Desirable: knowledge of the Google Marketing Platform, including Search Ads 360 (SA360), Display & Video 360 (DV360), and Google Tag Manager (GTM).
  • Working knowledge in programmatic and social platforms, with the ability to effectively manage and optimize campaigns across these channels.
  • Analytical skills, with familiarity in using tools like Google Analytics and SEMrush for data analysis and reporting.
  • Solid communication and interpersonal skills for effective cross-team collaboration.
  • A creative and results-oriented mindset, with a track record of tackling marketing challenges successfully.

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