Director of Digital Growth

2 days ago

Sydney, New South Wales, Australia beBeeMarketing Full time $120,000 - $150,000

About the Position

Drive business growth and success by leading integrated digital campaigns, fostering measurable results, and strengthening commercial partnerships across new and existing relationships.

In this role, you will play a pivotal part in forming strategic alliances with key industry stakeholders, aligning cross-functional teams, and accelerating performance across digital channels.

You will champion our mission to empower learners and support education providers through a transparent, student-first platform.

Key Responsibilities:

  • Digital & Performance Marketing:
    • Develop mid to long-term strategies to deliver on direct response marketing.
    • Lead the strategy and execution of direct response marketing across eDMs, lead generation, programmatic display, paid social, video, native, and mobile channels.
    • Build and deliver high-performing, cost-efficient campaigns focused on scalable ROI and continuous optimization.
    • Collaborate closely with creative, content, analytics, and data teams to align audience segmentation, messaging, and testing frameworks.
    • Own marketing performance reporting and insights, using data to inform budget allocations and strategic pivots.
    • Manage external agency and vendor relationships to ensure high-impact delivery and best-in-class media performance.
  • Strategic Partnerships and Business Development:
    • Develop and execute partnership strategies with major Australian publishers to amplify reach and deliver targeted performance outcomes.
    • Identify and pursue new business opportunities through strategic pitches, collaboration with creative and data teams, and tailored media solutions.
    • Serve as a strategic advisor and trusted point of contact for clients, building long-term relationships grounded in results and insight.
    • Present quarterly and annual forecasts to the Commercial Director, incorporating deep commercial planning and strategic account growth.
  • Cross-functional Collaboration:
    • Build strong, productive relationships with internal product, engineering, design, and commercial teams to align on roadmaps and unlock new marketing capabilities.
    • Partner with external stakeholders and platform teams to pilot new features, improve integrations, and unlock performance efficiencies.
    • Act as a connector across the business ensuring digital initiatives are aligned with product innovation, business goals, and customer needs.

KPI's

  • Website traffic - organic, paid search, social, referrals, and email
  • Lead generation - total leads, cost per lead
  • Applications - lead to start conversion, cost per application and enrolments

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