Beauty Tech Labs Lead

5 days ago


Melbourne, Victoria, Australia WPP Full time
Join Our Team as a Beauty Tech Labs Lead

We are seeking a highly skilled and experienced Beauty Tech Labs Lead to join our team at WPP. As a key member of our Beauty Tech Labs team, you will be responsible for leading the development and execution of innovative influencer marketing strategies for L'Oréal Groupe brands.

Key Responsibilities:
  • Develop and execute social-first, data-driven influencer campaigns that drive brand awareness, engagement, and sales.
  • Lead a high-performing team of 20+ professionals across creative, content, social, and influencer marketing disciplines.
  • Collaborate with L'Oréal Groupe (CDMO and Brand Divisions), key influencers, and creators to create authentic brand stories that resonate with today's beauty consumers.
  • Use analytics and social listening tools to continuously optimize campaigns, track trends, and prove ROI on influencer strategies.
  • Establish frameworks that define influencer marketing excellence, from campaign execution to ROI analysis.
What We Offer:
  • A dynamic and inclusive work environment that fosters creativity, collaboration, and growth.
  • Opportunities for professional development and career advancement within WPP, the world's largest marketing communications company.
  • A competitive salary and benefits package, including flexible work arrangements and inclusive parental leave policy.
  • The chance to work with some of the brightest minds in beauty, technology, and influencer marketing, shaping the future of beauty marketing for L'Oréal Groupe.
Requirements:
  • Proven experience in influencer marketing, social media, and digital strategy.
  • Strong leadership and team management skills, with the ability to guide and inspire a high-performing team.
  • Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams and stakeholders.
  • Ability to think creatively and strategically, with a passion for innovation and experimentation.

We are an equal opportunities employer and welcome applications from diverse candidates. If you are a motivated and experienced professional looking for a new challenge, please apply now to join our team as a Beauty Tech Labs Lead.



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