Financial Content Strategist

2 weeks ago

Hobart, Tasmania, Australia beBeeContent Full time $123,444 - $144,386
Job Title: Financial Content Strategist

At ASIC, you can be the change that ensures a fair, strong and efficient financial system for the benefit of all Australians. Contribute to delivering on ASIC's purpose, vision, and strategic priorities to help maintain the integrity of the financial system and protect consumers from harm.

MoneySmart is embarking on a refreshed strategic direction to meet the intersection of government priorities and real consumer challenges. Our mission is to equip Australians to navigate financial complexity with confidence, while supporting government priorities in a rapidly changing environment.

Responsibilities:
  • Lead the creation and delivery of engaging, user-centred content across multiple formats (web, video, infographics, podcasts, campaigns).
  • Distil complex superannuation and retirement topics into clear and accessible consumer content.
  • Develop and deliver integrated communications across owned, earned, and paid channels, ensuring cross-channel alignment.
  • Analyse content performance using research, data, and analytics to inform decisions and optimise impact.
  • Provide expert communications advice to stakeholders and support approval processes for content delivery.
  • Partner across ASIC, building capability in digital content best practice and supporting agile, fast-paced project delivery.
About You:

You hold tertiary qualifications in communications, journalism, marketing, or a related field, with at least five years of experience in large-scale marketing, brand, or transformation programs within the financial services or superannuation industry.

You bring strong expertise in content design and UX writing principles, advanced creative writing and storytelling skills, and experience producing content across diverse formats.

You are skilled in content modelling, analysis, and A/B testing, with proven ability to use analytics tools (e.g., Google Analytics) to measure performance.

You thrive in a fast-paced, deadline-driven environment, balancing multiple priorities calmly and logically.

Benefits:
  • Attractive superannuation
  • Additional leave entitlements
  • 50/50 hybrid work-from home model
  • Flexible work arrangements
  • Assistance for study and professional development

To read more about ASIC, you can visit our website. To work with us, you need to be an Australian citizen and be prepared to complete an ASIC Suitability and Baseline Assessment.

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