Content Strategist

3 weeks ago

Geelong, Victoria, Australia Cotton On Group Full time

About the Role

We are seeking a highly skilled Content Specialist to join our Foundation team on a 12-month contract. The ideal candidate will have a passion for storytelling, a deep understanding of current trends, and the ability to craft engaging content that captivates diverse audiences.

Key Responsibilities

  • Develop and implement a content strategy that aligns with the Foundation's brand DNA and messaging
  • Create high-quality, engaging content for various channels, including social media, the Foundation's website, and intranet
  • Monitor and analyze content performance, providing actionable insights and recommendations to enhance engagement and ROI
  • Manage content calendars, assist with video scripting and storyboarding, and develop content briefs for global videographers
  • Collaborate with key stakeholders to build relationships and partnerships that support the Foundation's mission

Requirements

  • Strong copywriting skills, with experience creating content for short and long-form formats
  • Experience implementing social media strategies across multiple platforms
  • Ability to analyze data and reports relating to customer reach and engagement
  • Qualifications in marketing or social media are advantageous

About Our Culture

The Cotton On Foundation is a dynamic and collaborative team that is dedicated to making a positive impact on the lives of others. We believe in our people and are committed to our mission of developing 20,000 educational places.

What We Offer

  • A competitive salary and benefits package
  • A dynamic and supportive work environment
  • Opportunities for professional development and growth
  • A 50% team member discount on all Cotton On Group brands
  • A world-class office with a state-of-the-art Wellness Centre
  • A brand-new childcare centre on-site
  • A flexible working environment that supports work-life balance

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