Digital Marketing Specialist
4 weeks ago
We are seeking a highly skilled Digital Marketing and CRM Executive to join our team at The Aje Collective. As a key member of our marketing team, you will be responsible for developing and executing targeted email and SMS marketing strategies to enhance business objectives.
Key Responsibilities- Plan, present, and build email and SMS campaigns to drive business growth
- Identify effective subject lines, send times, email templates, and product strategies to optimize campaign performance
- Share insights from testing with the wider team to improve their channels and educate them on creative insights and customer behavior
- Support the planning and execution of digital marketing campaigns across platforms, including Google Ads, Meta, and Affiliates
- Collaborate with agencies to execute digital marketing strategies and enhance performance based on business objectives and targets
- Assist the Senior Performance Marketing manager with daily, weekly, and monthly reporting and performance analysis
- Maintain and manage audiences in Klaviyo, Facebook Ads Manager, and Google Ads, including building segments, lookalikes, and prospects
- Analyze campaign data to identify actionable insights and opportunities
- Collaborate with the Marketing, Ecommerce, and Creative team to plan and brief CRM and digital marketing campaigns
- Conduct market research to identify trends, insights, and opportunities for campaigns
- 2-3 years of experience in a similar role
- Tertiary qualification in Marketing or Business
- Demonstrated experience in Digital Marketing and CRM, including skills in Klaviyo, Yotpo, Facebook Ads Manager, and Google Ads
- Proven experience with running email, SMS, and digital marketing/performance strategies
- Experience creating and delivering successful acquisition and retention strategies
- Experience with Google Analytics and other reporting platforms
- Prior experience of liaising with agencies or platforms
- Generous salary packaging
- Employee discounts, staff wardrobes, pre-order programs, clothing allowances, and regular sample sales
- Training and development programs to support your growth
- A comprehensive Employee Assistance Program to support your wellbeing
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