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Category Marketing Strategist

2 months ago

Melbourne, Victoria, Australia Bunnings Group Full time
About the Role

We are seeking an experienced Category Marketing Specialist to join our dynamic Bunnings team.

The Category Marketing Specialist will assist with the translation of insights and category strategies into compelling and engaging go-to-market campaigns that reach the target category audiences.

This includes developing multichannel marketing plans for key category campaigns, as well as executing tactical marketing activities that support the growth of the business.

Key Responsibilities
  • Work closely with the Strategy and Planning Managers to ensure the category is represented within key campaigns and seasonal events.
  • Apply customer and category insights and research to guide marketing campaigns and inspire highly effective creative work.
  • Understand the category marketing strategy and target audiences and be able to articulate this to the Merchandising and internal Marketing teams as part of campaign briefings.
  • Co-ordinate and produce category marketing campaigns across ATL and BTL channels, including eDM's, social media, SEM and more.
  • Help brief and plan content across digital channels to drive category awareness.
  • Support the delivery of activity on the calendars through briefing and trafficking any asset creation required.
  • Participate in monthly reviews of the content, direct marketing and social calendars ensuring the calendars are accurate.
  • Help support the development of advertising material for store openings, refits and instore events.
  • Provide any category-level marketing support for sponsorship activities and campaign integration with key internal and external stakeholders.
Requirements
  • Five+ years' experience in marketing or a related business unit role.
  • General understanding of ATL and BTL marketing channels, particularly Digital channels such as Social Media and SEM.
  • An understanding of outputs from customer research and insights.
  • An understanding of product briefing process and of legal & compliance requirements for advertising.
  • Sponsorship and event activation experience.
  • Website and email content updates and integration experience.
  • Degree in Marketing, Business Development or relevant studies at Tertiary Level.
About Us

At Bunnings, we believe a diverse team creates the best mix of perspectives which helps us innovate and make better decisions.

We want our team to have diverse thinking, perspectives, backgrounds and education, which supports us in representing the local communities we serve and so our team can bring their whole self to work.

A diverse and inclusive team makes everyone feel valued, respected and connected at work.

We're committed to creating a safe and supportive work environment for all team members regardless of age, disability, gender identity, sexual orientation, race, ethnicity or background.