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High-Growth Digital Marketer

2 weeks ago

Sydney, New South Wales, Australia beBeeGrowthMarketer Full time $90,000 - $125,000
Key Performance Marketing Role

Achieve significant impact in a rapidly growing tech firm by driving digital performance marketing across Australia and New Zealand.

  • Develop a comprehensive growth marketing strategy to acquire and retain customers, accelerating performance marketing through various channels.
  • Collaborate with the global marketing team to design and execute online performance campaigns, including SEM, paid social, display advertising, and ABM advertising.
  • Drive continuous testing and iteration across all performance marketing initiatives, focusing on A/B testing ad creative, landing pages, and audience targeting to maximise ROI.
  • Optimise 'thumb-stopping' digital performance creative, working closely with design and content teams to develop high-performing assets that capture attention and drive conversions.
  • Analyse performance rigorously, identifying trends, insights, and opportunities for optimisation. Proactively iterate based on early findings and ongoing data analysis.
Requirements:
  • A bachelor's degree from a reputable institution.
  • At least 6 years of hands-on experience in performance marketing, preferably at a high-growth scale-up business, with a proven track record of optimising campaigns towards net customer growth and customer lifetime value (LTV).
  • Deep expertise in managing and optimising digital ad campaigns across SEM, Meta, and LinkedIn, with a strong understanding of their respective platforms, targeting capabilities, and best practices.
  • Ability to tailor campaigns and communications to specific audience segments and profiles, demonstrating a customer-first approach.
  • The capacity to dive deep into data to generate actionable insights, while maintaining a strategic, high-level perspective.
  • A results-driven mindset with a hunger to find creative solutions to problems and deliver measurable impact.