Lead Email Marketing Strategist

2 weeks ago

Brisbane, Queensland, Australia beBeeSenior Full time $130,000 - $170,000
Job Opportunity

We have an exciting opening for a Senior Manager to lead our email and direct marketing initiatives.

About the Role
  • Develop and execute enterprise-wide email and direct mail marketing strategies that drive customer engagement, retention and operational efficiency.
  • Design, implement and continuously improve lifecycle marketing programs tailored to key audience segments, ensuring every communication is purposeful data-driven and aligned with business objectives.
  • Oversee the planning, creation and execution of email and direct mail campaigns, newsletters and automated flows.
  • Collaborate across teams to translate business requirements into functional solutions, ensuring marketing activity supports cross-functional KPIs and meets compliance obligations.

Critical to success is a test-and-learn mindset, ensuring journeys are optimized and every interaction delivers impact.

About You
  • Bring strong experience in lifecycle or 1:1 marketing, gained in either creative, media agency or marketing client-side environments.
  • Be confident developing and evolving lifecycle communications strategies, with a deep understanding of how to turn business needs into actionable marketing solutions.
  • Be analytical and creative, with a proven ability to track performance, manage complex projects and deliver results in risk-aware settings.

Your experience with CMS and CRM platforms such as Adobe and Salesforce, along with analytics tools like GA4 or Adobe Omniture, will be key to your success.

What We Offer
  • An inclusive, flexible, and supportive workplace where everyone can feel heard, valued and respected.
  • Diverse perspectives are the key to unlocking greater outcomes, and we encourage applications from people of all ages, nationalities, abilities and cultures.

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