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Marketing Campaign Strategist
2 weeks ago
Curtin University of Technology is seeking a talented Marketing Engagement Officer to join our team. This exciting opportunity will see you work closely with our Brand, Recruitment Events, and Digital Engagement teams to develop and implement effective email content, support marketing automation programs, promote recruitment events, and deliver insightful analytics for campaign optimisation.
As a key member of our Marketing Engagement team, you will be responsible for assisting in the planning, production, and execution of marketing automation and email engagement campaigns. You will create engaging written content tailored to different student audiences, support the promotion of recruitment events across digital platforms, analyse and report on campaign performance, and apply insights to improve future marketing efforts.
We are looking for someone with relevant qualifications and experience within marketing, communications, and/or related field. You will have strong written communication skills, with the ability to craft compelling email and digital content. An understanding of lead generation, audience segmentation, and digital marketing best practices is essential.
