Product Marketing Leader

2 weeks ago

Sydney, New South Wales, Australia beBeeMarketing Full time $90,000 - $120,000
Product Marketing Strategist

As a key member of our product development team, you will play a critical role in shaping the success of our products by crafting compelling messaging, developing go-to-market strategies and driving demand. This position offers an opportunity to elevate our products and ensure they resonate with our target audience.

The Role:

Our ideal candidate will possess a unique blend of skills that enable them to develop comprehensive go-to-market strategies for new and existing products, create engaging product messaging, conduct market research and collaborate closely with cross-functional teams to align on product launches and campaigns.

  • Develop and execute strategic plans for product launches and go-to-market campaigns.
  • Create compelling product positioning, value propositions and messaging that differentiate us in the market.
  • Conduct market research, customer segmentation and competitive analysis to identify opportunities and inform product development.
  • Collaborate closely with product management, sales and customer success teams to align on product launches and campaigns.
  • Analyse performance metrics and customer feedback to optimise marketing strategies and ensure continuous improvement.
Key Qualifications:
  • Bachelor's degree in marketing or a related field; MBA preferred.
  • Proven track record of successful product launches and go-to-market campaigns.
  • Excellent communication, storytelling and presentation skills.
  • Strong analytical skills with the ability to interpret data and turn insights into action.
  • Collaborative mindset with the ability to work cross-functionally.
Benefits:
  • Annual anniversary day off.
  • Global sales kick off with the whole business.
  • Brand new technology to enhance productivity.
  • Learning and development programme.
  • Be part of an innovative, fast-paced environment where ideas make a difference.

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