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Digital Marketing Manager

2 months ago

Australia Aquent Australia Full time
About the Role

Aquent Australia is seeking a highly skilled Digital (App) Marketing Manager to join our team. As a key member of our marketing team, you will be responsible for developing and executing effective marketing campaigns to drive customer engagement and acquisition.

Key Responsibilities
  • Develop and implement customer-centered marketing strategies to drive engagement and acquisition across web, app, social, and other channels.
  • Manage the delivery, optimization, and reporting of all marketing activity across paid and owned channels in line with wider strategic initiatives and product propositions.
  • Collaborate with cross-functional teams to design, set up, and execute acquisition-focused campaigns.
  • Work closely with campaign delivery analysts to ensure seamless execution and optimization of marketing campaigns.
  • Develop and maintain strong relationships with stakeholders to ensure effective communication and alignment.
  • Stay up-to-date with industry trends and best practices to continuously improve marketing strategies and tactics.
Requirements
  • Strong background in customer-centered marketing, including delivering effective campaigns for web, app, social, and other channels.
  • Previous experience managing the delivery, optimization, and reporting of all marketing activity across paid and owned channels in line with wider strategic initiatives and product propositions.
  • Broad experience of end-to-end campaign management across channels, including DM, TM, and online.
  • Experience working with campaign delivery analysts in the design, set up, and execution of acquisition-focused campaigns.
  • Strong communication and stakeholder management skills.
  • Experience using web app development software.
  • Open to candidates from both agency and internal marketing backgrounds.
What We Offer
  • A collaborative and dynamic work environment.
  • Opportunities for professional growth and development.
  • A competitive salary and benefits package.