APAC Content Strategist
2 months ago
Job Overview
Reward Gateway, a leading digital platform, is seeking an experienced Content Manager to develop and execute a regional content strategy and create inspirational and educational content to fuel APAC brand and growth marketing campaigns and elevate Reward Gateway's thought leadership profile in key markets.
Key Responsibilities
- Develop and execute a localized APAC content strategy to educate and inspire clients and prospects.
- Maintain the APAC content calendar aligned to the APAC campaign calendar, key market trends, and thought leadership themes.
- Create new content, such as research reports, blogs, infographics, videos, case studies, and webinar/event presentations, to support APAC growth initiatives.
- Work with the global website agency and SEO agency on APAC website enhancements and manage updates to the APAC website as needed.
- Collaborate with the Australian PR agency to drive brand awareness and thought leadership coverage.
- Analyze and report on key performance metrics and leverage data and insight to continually optimize content throughout the user journey.
Requirements
- Proven experience in content strategy development and execution, ideally within a B2B SaaS business.
- Excellent writing and editing skills, with the ability to produce high-quality, tailored content for a range of target audience segments.
- Strong project management skills, with the ability to manage multiple projects and meet tight deadlines.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with internal teams and external partners.
- Proficient with content management systems and analytics tools.
- Strong understanding of content marketing principles and ability to use data and insight to optimize content and improve conversions.
The Interview Process
- Telephone call with a member of the Talent Acquisition Team.
- First interview with the APAC Marketing Director and Customer Marketing Manager.
- Take-home assessment.
- Final interview and presentation with the APAC Marketing Director and APAC Content Manager.
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