APAC Content Strategist

4 weeks ago

Sydney, New South Wales, Australia Reward Gateway Full time

About the Role

We are seeking an experienced Content Manager to develop and execute a regional content strategy and create inspirational and educational content to fuel APAC brand and growth marketing campaigns and elevate Reward Gateway's thought leadership profile in key markets.

Key Responsibilities

  • Develop and execute a regional content strategy to educate and inspire our clients and prospects
  • Maintain the APAC content calendar aligned to the APAC campaign calendar, key market trends and thought leadership themes
  • Create new content such as research reports, blogs, infographics, videos, case studies and webinar/event presentations to support APAC growth initiatives
  • Work with our global website agency and SEO agency on APAC website enhancements and manage updates to APAC website as needed
  • Work with our Australian PR agency to drive brand awareness and thought leadership coverage
  • Analyse and report on key performance metrics and leverage data and insight to continually optimise content throughout the user journey

Requirements

  • Proven experience of content strategy development and execution, ideally within a B2B SaaS business
  • Excellent writing and editing skills, with the ability to produce high-quality, tailored content for a range of target audience segments
  • Strong project management skills, with the ability to manage multiple projects and meet tight deadlines
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively with internal teams and external partners
  • Proficient with content management systems and analytics tools
  • Strong understanding of content marketing principles and ability to use data and insight to optimise content and improve conversions

The Interview Process

  • Telephone call with a member of the Talent Acquisition Team
  • First interview with APAC Marketing Director and Customer Marketing Manager
  • Take home assessment
  • Final interview and presentation with APAC Marketing Director and APAC Content Manager

We are committed to ensuring an inclusive and accessible recruitment process for all candidates. If you have any specific requirements or need reasonable adjustments at any stage of the recruitment journey, please let your Talent Acquisition Partner know. Your needs are important to us, and we want to ensure an equitable experience for every candidate.

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