
Strategic CRM Manager
3 days ago
This role is a critical position in our demand generation efforts, focusing on the development and optimization of our CRM platform.
The ideal candidate will have a strong background in CRM systems, integrations, automation, and agile project management, with a passion for data quality and user-centric design.
Key responsibilities include:
- Ensuring consistency and scalability of CRM processes across regions through strategic alignment and collaboration.
- Defining and maintaining the CRM roadmap based on business goals and prioritizing features, integrations, and enhancements to maximize impact.
- Gathering and refining requirements from executives, digital, sales, and marketing teams to design and optimize workflows, pipelines, properties, and automation.
- Cross-functional coordination to implement CRM changes, lead training sessions, and promote CRM best practices across teams.
- Maintaining clean and accurate contact, company, and deal records while ensuring policy, privacy, and security compliance within CRM.
- Tracking CRM usage, security, reporting metrics, and pipeline health to drive user adoption and promote continuous improvement.
- At least 3 years experience in a similar role.
- Excellent communication and stakeholder management skills.
- Ability to translate business needs into technical solutions.
- Demonstrated creative solution building.
- Proven expertise in HubSpot CRM or similar platforms.
- Experience working with automation, APIs, integrations, database design, and Entity Relationship Diagrams.
- Strong proficiency in Excel and understanding of cloud application development and security.
- Hands-on experience with Agile methodologies.
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