Transport Professional

3 days ago

Sydney, New South Wales, Australia beBeeTransport Full time $108,770 - $121,822

Marketing Specialist

We are seeking a skilled Marketing Specialist to join our team. As a key member of the Customer Strategy, Technology and Innovation division, you will play a vital role in developing long-term, multi-modal strategies, plans and policies across NSW.

About the Role

The Brand and Marketing branch creates engaging end-to-end campaigns and strategies to drive behaviour change, improve safety, save lives on our roads and waterways, encourage public transport use, connect communities, and deliver the transport solutions of the future.

Your Key Responsibilities
  • Develop and implement individual programs of marketing and communications initiatives to positively position public transport with frequent and infrequent customers.
  • Deliver integrated marketing communications that support operational changes to public transport services.
  • Engage and collaborate with TfNSW and operator contacts on key projects and initiatives to address business needs.
  • Coordinate the effective integration of messaging across multiple channels based on agreed schedule of activity.
Required Skills and Qualifications
  • Tertiary qualifications in Marketing and/or Communications (or related discipline) or equivalent experience.
  • Demonstrated experience in marketing and digital marketing.
  • Experience with volume campaigns and working with media agencies.
  • Understanding of Government Advertising Act (desirable).

We offer flexible working arrangements, a range of employee benefits and a collaborative work environment. This is an exciting opportunity to make a meaningful contribution to our organisation and develop your skills and knowledge in a dynamic field.

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