Data-Driven Insights Specialist
1 week ago
Unlocking Business Potential through Data-Driven Insights
As a Data-Driven Insights Specialist at REA Group, you will play a vital role in unlocking business potential by leveraging data analytics to drive informed decision-making. This exciting opportunity is perfect for a detail-oriented individual with a passion for data analysis and media performance optimization.
Key Responsibilities
- Manage and integrate multiple campaign data sets into REA's reporting platform suite to drive data-driven insights.
- Develop and maintain programmatic campaign spend and performance monitoring dashboards to enable daily optimization by the Programmatic Trading Team.
- Analyze and review campaign bidding and targeting strategies to drive increased customer outcomes and cost efficiencies.
- Provide analysis and insights to inform campaign optimization automations and drive business growth.
- Monitor, identify, and investigate day-to-day cost and performance fluctuations to ensure optimal campaign performance.
Requirements
- Strong analytical thinking and problem-solving skills with a keen eye for detail.
- Interest in media performance metrics and measurement analytics.
- Desire and curiosity to learn new concepts and dig deeper into data analysis.
- Computer science/information systems or software engineering background with experience in SQL and Python.
- Strong Microsoft Excel skills and understanding of the Programmatic ecosystem.
- Data analytics and visualization experience with tools like Datorama, Tableau, PowerBI, etc.
About REA Group
At REA Group, we're committed to the health and wellbeing of our people. We offer a range of programs to support mental, emotional, financial, and physical health, as well as opportunities for growth and development. If you're passionate about data analysis and media performance optimization, we'd love to hear from you
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