Programmatic Insights and Analytics Expert
1 month ago
About the Role
The Programmatic Insights and Analytics Specialist will play a crucial role in driving business growth and revenue through data-driven insights and analysis. This role will work closely with the Programmatic Trading Operations, Product, and Sales teams to map and organize various data sets, leading investigative analysis and surfacing insights to inform bidding, targeting, and supply optimisations.
Key Responsibilities
- Manage and/or support the integration and mapping of multiple campaign data sets in REA's reporting platform suite.
- Manage creation, maintenance, and improvement of programmatic campaign spend and performance monitoring dashboards.
- Ongoing analysis and review of campaign bidding and targeting strategies to drive increased customer outcome and cost efficiencies.
- Provide analysis and insights to help brief the internal TechOps team with campaign optimisation automations.
- Monitor, identify, and investigate day-to-day cost and performance fluctuations, anomalies, and inconsistencies.
- Be the main point of contact for demand-side programmatic reporting solutions owned by other internal teams.
- Keep on top of the various buying platforms' reporting features and upgrades, implementing and/or communicating necessary updates to relevant internal teams.
- Troubleshoot/escalate reporting outages or discrepancies with the relevant vendors' support teams and manage communications with the Programmatic Trading Operations team and other stakeholders.
- Suggest customer-facing reporting solutions improvement opportunities.
- Provide ongoing and ad-hoc performance & cost analysis across the demand-side programmatic product suite, markets, and segments.
About You
We're looking for an analytical thinker with a keen eye for detail and problem-solving skills. You should have an interest in media performance metrics and measurement analytics, a strong desire and curiosity to learn new concepts and dig deeper into data analysis. A computer science/information systems or software engineering background is preferred, with a good understanding of SQL, Python, and Microsoft Excel. Experience with data analytics and visualisation tools (Datorama, Tableau, PowerBI, etc.) is highly valued.
About REA Group
At REA Group, we're committed to the physical, mental, emotional, and financial health of our people. We offer a hybrid and flexible approach to working, flexible parental leave, programs to support mental, emotional, financial, and physical health & wellbeing, and more. We're a purpose-driven and collaborative company that values innovation and making a real impact.
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