Visionary Digital Designer

2 weeks ago

Melbourne, Victoria, Australia beBeeCreativeStrategist Full time $80,000 - $120,000

Job Overview:

We are seeking a talented creative strategist to spearhead the development of captivating thumbnail designs for our YouTube channels. This role requires a deep understanding of what makes a thumbnail clickable and an ability to stay up-to-date with the latest trends in thumbnails and children's pop culture.

Responsibilities:

  • Craft detailed creative briefs for thumbnail designers to follow, ensuring alignment with content and message.
  • Analyze key YouTube metrics and analytics to gauge content effectiveness and identify areas for improvement.
  • Stay updated on competitor and successful thumbnails to remain informed on current trends.
  • Communicate effectively with thumbnail designers, providing feedback and collaboration via designated platforms.
  • Utilize Photoshop for touch-ups and final adjustments to thumbnail designs.
  • Incorporate current children's trends into thumbnails to maintain relevance and engagement.
  • Collaborate with the writing department to ensure synergy between thumbnails and video content.
  • Provide feedback to ensure thumbnails accurately represent video content and capture viewers' attention.
  • Monitor industry trends to integrate innovative approaches into thumbnail designs.
  • Participate in brainstorming sessions to generate fresh ideas for thumbnail design.

Requirements:

  • Possess 1-2+ years of experience in creating thumbnails and using Photoshop.
  • Demonstrate understanding of visual design principles for thumbnails, including composition and color theory.
  • Provide a portfolio or previous experience showcasing proficiency in various thumbnail styles.
  • Exhibit strong communication skills and accountability when collaborating with team members.
  • Have the ability to meet deadlines and adapt to changes when necessary.
  • Capable of understanding and implementing feedback to enhance thumbnail quality.
  • Flexible in adjusting to changes in deadlines and creating emergency thumbnails.
  • Continuously strive to improve skills and the quality of work.
  • Have experience and understanding in YouTube Analytics and key metrics (AVD, CTR, Impressions, etc.).

Perks:

  • Attractive remuneration package.
  • Training and development opportunities.
  • Career progression.

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