Digital Marketing Strategist

4 weeks ago


Melbourne, Victoria, Australia Yarra City Council Full time

About the Role:

This is an exciting opportunity to lead our digital marketing efforts and drive innovation in our marketing and communications strategies. You will oversee a small team and develop and implement marketing strategies and campaigns that enhance our digital footprint and grow new audiences.

Key Responsibilities:

Implement dynamic, creative and innovative cross-platform communications and marketing content solutions and campaigns that are engaging and best practice.
Foster compelling storytelling to create dynamic, engaging, accessible and authentic content across different channels including but not limited to social media, email, website and print, as well as brand and audience aligned advertising content.
Be accountable for all content marketing initiatives (including video, animation, email, written) to drive awareness, traffic, engagement, education and sentiment.
Drive all social media channels, and have oversight of the day to day management of key accounts, including providing support and leadership to content contributors.

About Us:

Yarra City Council is a progressive organisation that values the development of its staff. We aim to make a positive difference in people's lives. If you like working in fast-paced environments and in a creative team of marketing professionals, then this could be the role for you.



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