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Senior Marketing Director

2 months ago


South Melbourne, Victoria, Australia frank green Full time
About frank green

frank green is a philosophy that embodies a commitment to sustainability and environmental responsibility. Our mission is to create innovative, eco-friendly products that inspire individuals to make a positive impact on the planet.

As a key member of our team, you will play a vital role in shaping our global marketing initiatives and driving our brand's growth and awareness.

Your New Role

As the Senior Marketing Manager, you will be responsible for developing and executing strategic marketing plans that enhance our brand, drive customer engagement, and increase global awareness. Your role will involve collaborating with our talented marketing, creative, digital, and eCommerce teams to deliver impactful marketing campaigns and product launches.

You will be responsible for fostering close relationships with various departments, ensuring our marketing activities are cohesive and effective. This role requires a strategic thinker with exceptional organizational skills who can juggle multiple projects and lead the charge in bringing frank green's vision to life.

Key Responsibilities
  • Develop and implement a global marketing strategy to drive sales growth and engagement.
  • Plan and execute creative marketing campaigns and product launches.
  • Build strategic brand partnerships and collaborations.
  • Maintain and optimize the Global Marketing Calendar and Channel Plan.
  • Foster collaboration between Creative, Digital, eCommerce, Wholesale, and Operations teams.
  • Develop commercial business cases for marketing activities and track budgets.
  • Mentor and support the professional growth of a team of 3.
  • Monitor industry trends and integrate best practices into our marketing strategies.
Requirements
  • 6+ years of experience in leading marketing strategy.
  • A Degree in Marketing or a related field is highly regarded.
  • Strong understanding of global marketing and media landscapes.
  • Proven track record of delivering successful campaigns and measurable results.
  • Established relationships with media, influencers, and brand partners.
  • Excellent communication and stakeholder management skills.
  • Ability to thrive in a fast-paced, entrepreneurial environment.
  • Strong attention to detail and problem-solving skills.
What We Offer
  • Dog-friendly offices.
  • Staff discount on frank green products.
  • Personal learning & development budget.
  • A real opportunity to have an impact on a global brand.
  • Celebration birthday day off as paid leave.
  • Plenty of autonomy and opportunity to grow.
  • Generous parental leave.
  • Hybrid work environment.
  • Fun and inclusive staff events and celebrations.
Our Culture

At frank green, we strongly believe in diversity and inclusion, and we make sure that our people feel welcome and our culture incorporates everyone's perspectives and experience.

We're creative, pragmatic, and driven by the pursuit of excellence, but there's enjoyment in every meeting because we thoroughly enjoy the work we do and the impact it has. We're constantly growing, learning, adapting, and trying new things.