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Marketing Cloud Specialist

2 months ago

Melbourne, Victoria, Australia Sharp & Carter Full time
About The Business

Our client, Sharp & Carter, is a leading organization dedicated to supporting and representing businesses across the country. With a rich history dating back to the Victorian era, they have been at the forefront of promoting business growth, advocating for business interests, and fostering a vibrant and competitive business environment.

About The Role

This role is responsible for the build and execution of member and customer communications through Salesforce Marketing Cloud, enabling greater marketing automation capability to achieve strategic business objectives.

Key Responsibilities
  • Campaign Management: Plan, build, and deploy email campaigns using Salesforce Marketing Cloud, collaborating with the Marketing team to create and manage integrated lifecycle journeys.
  • Reporting & Data Insights: Analyze member and customer behavior to adjust and target campaigns effectively, tracking, analyzing, and reporting on email activity and conversion goals to optimize performance.
  • Troubleshooting: Troubleshoot technical issues related to data sources, list segmentation, and email/SMS execution, enhancing personalization across emails, SMS, and Cloud Pages to boost member engagement.
  • Stakeholder Management: Build and maintain strong relationships with internal and external stakeholders, collaborating with Marketing and Communications teams to gather eDM briefs and curate content.
Requirements
  • Degree in marketing, business, or a related discipline.
  • Minimum 2 years' experience in a similar role.
  • Basic HTML knowledge with the ability to perform HTML and CSS editing.
  • Experience with Salesforce Marketing Cloud's Journey Builder, Automation Studio, Email Studio, and Mobile Studio, or equivalent platforms.
  • Strong problem-solving skills and ability to work independently and collaboratively.
  • Excellent written and verbal communication skills with a keen eye for detail.
  • Ability to manage tight deadlines in a fast-paced environment.
  • Eagerness to continuously learn, develop, and apply new knowledge.

How to Apply

Click APPLY or contact Dominic Roy at dominic.roy@example.com for any questions.