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Brand Manager

2 months ago

Willoughby City Council, Australia PepsiCo Full time
About the Role

We are seeking a highly skilled and experienced Brand Manager to join our team at PepsiCo. As a Brand Manager, you will be responsible for developing and implementing marketing strategies to drive growth and increase brand awareness for our Popcorners portfolio.

Key Responsibilities
  • Brand Management: Develop and execute marketing plans to drive growth and increase brand awareness for Popcorners.
  • Product Innovation: Proactively develop and execute product and packaging innovation to drive consumer and customer-centric growth opportunities.
  • Creative and Activation Development: Partner with global and local teams to build lead equity assets and drive continuous measurement and improvement of media performance.
  • Agency Management: Manage key Sampling, Social Media, Packaging, Insight, Research, Strategy, Media and Creative agencies to ensure effective brand outcomes.
About You
  • Strong Planning and Organisational Skills: Demonstrates strong planning and organisational skills to effectively manage and execute projects.
  • Experience in FMCG Data Analysis: Technically proficient in FMCG data analysis to gain insights for business decisions.
  • Excellent Presentation Skills: Ability to present to large internal audiences and external retailers.
  • Financial Acumen: Financial acumen and basic P&L understanding.
  • Leadership Skills: Experience in leading social, digital campaigns and managing external creative/media agencies.
About Us

We are a progressive and people-focused business that values our employees and their families. We offer a competitive benefits package, access to generous leave options, and a range of learning programs for professional development. We are committed to building and supporting an inclusive workforce that truly reflects the global communities we operate within.