Social Media Marketing Specialist

1 week ago

Adelaide, South Australia beBeeCareer Full time $90,000 - $110,000

Discover a new chapter in your career with this exciting opportunity.

The G'day Group is one of Australia's leading tourism companies, offering a unique chance to grow your skills and experience in a dynamic environment.

About Us

With a portfolio of 300+ properties, we are the largest regional accommodation group in Australia. Our brands include Discovery Parks, Luxury Lodges of Australia, and G'day Rewards, among others.

This role offers the chance to craft engaging content and execute social media strategies across multiple platforms, expanding our presence and building an active digital community.

As a Social Media Coordinator, you will work collaboratively to schedule and drive content, generate and analyze reports, and provide insights to support business growth.

Key Responsibilities:

- Ideate and create content that inspires interaction from our followers
- Co-create and implement the social media content calendar for always-on communication and engagement through our channels in line with marketing strategy and best practice
- Schedule content for various social platforms including Facebook, Instagram, YouTube, etc.
- Actively contribute to the annual content strategy and calendars using inspirational, aspirational, and real moments as key content to inspire consumers to move down the conversion funnel
- Generate and analyze weekly and monthly reports on our Social Media activity performance and impact, whilst underpinning recommendations based on these insights to help drive the business forward

Requirements:

2+ years of experience in social media management, preferably in the tourism or hospitality industry
- Strong knowledge of social media platforms and tools, including Facebook, Instagram, YouTube, Meta Business Manager, and Google My Business
- Ability to assess the urgency of work allocated by stakeholders and manage time effectively
- Experience in crafting engaging and on-brand social media copy through storytelling, executing content ideas from end to end, and making data-driven decisions
- Bachelor's degree in Marketing or related field
- Avid content creator with experience using Adobe Creative Suite highly desirable

Benefits:

- Competitive salary package
- Flexible working arrangements and employee assistance program
- Discounted private health cover and wellbeing initiatives
- Parental leave, volunteer leave, and study leave policies
- Leadership programs and support of external training courses
- Salary packaging, discovery partner discounts, and free G'day Rewards membership

Our ESG Statement

The G'day Group acknowledges the increasing global expectation to demonstrate our approach to Environmental, Social, and Governance (ESG) risk factors and sustainability in our daily operations and ongoing growth.

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