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Senior Paid Media Manager

2 months ago

Sydney, New South Wales, Australia Bigwave Digital Full time
About the Role

We are seeking a highly skilled Senior Paid Media Manager to lead our digital marketing efforts and drive our SEM and paid social strategies as we expand into international markets.

Key Responsibilities
  • Global SEM Strategy & Execution: Develop and manage SEM campaigns, especially for launches in the UK and US.
  • Paid Social Media Advertising: Contribute to strategies on platforms like Meta, Pinterest, and TikTok.
  • Data-Driven Campaign Optimization: Analyze and optimize campaign performance to enhance reach and impact.
  • Purpose-Driven Marketing: Create campaigns that align with our values of well-being and community enrichment.
  • Cross-Functional Collaboration: Work with internal teams and report on key metrics to keep leadership informed.
Requirements
  • Bachelor's Degree
  • 5+ Years of Experience Managing SEM Campaigns
  • Experience with Social Ads
  • Proven Success in Launching and Scaling Campaigns in International Markets
  • Strong Background in Data Analysis and Campaign Optimization
  • Experience in Travel, Hospitality, Tourism, or Marketplaces is a Plus
  • Commitment to Purpose-Driven Work
Desirable Skills
  • Passion for Digital Marketing, Especially SEM
  • Agility in Adapting to New Tools and Platforms
  • Experience with Data Visualization Tools like Looker Studio and GA4
  • Strong Organizational and Problem-Solving Skills
About Us

We are Bigwave Digital, a purpose-driven company committed to creating a global community marketplace where individuals can explore new passions. We prioritize employee well-being, including mental health initiatives, and offer a range of benefits and perks to support our team members.