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Senior Programmatic Marketing Manager
2 months ago
We are seeking a seasoned Programmatic Marketing Manager to join our team at Canva. As a key member of our B2C Marketing Group, you will play a critical role in scaling our global display efforts and driving our digital strategy across multiple parts of the funnel.
Key Responsibilities- Campaign Management: Scale, manage, and optimize display campaign efforts to drive business growth and improve customer engagement.
- Intl Growth Teams Collaboration: Collaborate with international growth marketing teams to provide strategic input for programmatic brand efforts and drive business results.
- Reporting and Analysis: Communicate accurate and timely weekly reports on campaign performance to the team and wider stakeholders, identifying areas for improvement and opportunities for growth.
- Subject-Matter Expertise: Work with Programmatic teams and internal stakeholders to ensure we are at the forefront of performance marketing on programmatic, staying up-to-date with the latest trends and best practices.
- Team Collaboration: Involvement with other marketing, product, and growth activities as needed to drive business results and achieve company goals.
- Process Improvement: Find new ways to improve efficiency both in terms of performance and process, identifying areas for automation and optimization.
- Digital Strategy: Help drive our digital strategy across multiple parts of the funnel, supporting efforts in a growing number of international markets.
- Experience: At least 6+ years of digital marketing experience, with hands-on keyboard running display/programmatic campaigns.
- Knowledge: Deep knowledge of the digital landscape across channels, platforms, and digital environments, including programmatic audio, video, and display.
- International Marketing: Experience working on international marketing campaigns and stakeholders in performance marketing, understanding the nuances of localized campaign efforts.
- Team Collaboration: Proven ability to work with complex cross-functional teams/agencies to build integrated campaigns.
- Adtech/ Data: Experience working with adtech/data teams to prioritize platform/measurement needs.
- Brand Measurement: Strong understanding of brand measurement tools and how to measure/optimize campaigns.
Canva is a leading online design and publishing company that empowers non-designers and designers alike to create stunning visual content. Our mission is to make design accessible to everyone, and we're looking for talented individuals to join our team.
We offer a range of benefits to support your career growth and well-being, including equity packages, inclusive parental leave policy, annual Vibe & Thrive allowance, and flexible leave options.
