Senior Activations Manager

1 month ago


Perth, Western Australia Mediabrands Full time
About the Role

We are seeking a highly skilled Senior Activations Manager to join our team at KINESSO, a technology-driven performance marketing agency. As a key member of our Addressable team, you will be responsible for developing and nurturing relationships with agency teams and direct clients to become a trusted source of Addressable knowledge.

Key Responsibilities
  • Develop and implement digital marketing strategies to drive business outcomes for our clients.
  • Collaborate with our Advisory & Trading teams to follow through on recommendations to fulfillment and provide insight thereafter to inform future planning.
  • Respond to campaign briefs in line with agency planning process, ensuring digital best practice is implemented with reference to research/sources for validation.
  • Evangelize KINESSO solutions by familiarizing agency teams with product offering as well as industry updates.
  • Provide agency partners with thought leadership and education ahead of brief where relevant.
  • Curation of case studies for internal knowledge share and PR purposes.
  • Lead campaign KPI fulfilment on behalf of team portfolio. Collaborate with Client Advisory team to extract optimal campaign performance, fulfill client objectives and hero campaign results through an insights led approach.
About You

We are looking for a highly motivated and experienced professional with a strong background in programmatic media, including working with DSP's such as DV360, Trade Desk or other. You should have experience planning, implementing and optimizing campaigns within DSPs, as well as advanced excel skills, data visualization, charting and analysis.

You should also have a solid understanding of ad networks, exchanges, or auction marketplaces, and an understanding of the digital landscape with a desire to learn about emerging technologies.

About KINESSO

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI and experimentation.

We have extensive offerings spanning across performance marketing and data and technology, fueled by a deep understanding of consumer behavior. We offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs.

We value unique backgrounds and experiences to encourage and celebrate diversity. First Nations people, those identifying as LGBTQ+, people of all ages, people with disabilities, and people who are culturally and linguistically diverse are encouraged to apply. Our aim is to create a workforce that reflects the community in which we live.



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