Senior Event Strategist

2 weeks ago

Sydney, New South Wales, Australia beBeeMeeting Full time $90,000 - $110,000
Cluster Meeting

The role of Cluster Meeting & Sales Manager is pivotal in driving the strategy for meetings, events, and group sales across a cluster of hotels. This position ensures each property maximises revenue through effective sales activities, strong client relationships, and seamless delivery of meetings and events.

Key Responsibilities:
  • Develop and implement a proactive sales strategy to maximize meetings, events, and group business across the cluster.
  • Identify, develop, and maintain relationships with key corporate accounts, agencies, and event organizers.
  • Conduct regular client meetings, sales calls, and hotel site inspections to secure new business and grow repeat accounts.
  • Work with revenue management to optimize pricing, availability, and packages for MICE (Meetings, Incentives, Conferences, and Events) business.
  • Analyze competitor activity and market trends to position the hotels competitively.

Event Management and Planning

  • Oversee the planning, coordination, and execution of meetings, conferences, and events across cluster properties.
  • Ensure seamless communication between clients and operational teams for successful event delivery.
  • Support hotels with proposals, contracts, and tailored event packages to meet client needs.
  • Ensure post-event follow-up and feedback collection to strengthen client relationships.

Leadership and Team Management

  • Lead, motivate, and develop the meetings & events sales team (if applicable).
  • Foster a collaborative relationship with the cluster's operational, F&B, revenue, and reservations teams.
  • Represent the cluster hotels at trade shows, networking events, and industry forums.
  • Uphold company brand standards and deliver a consistent guest experience across all cluster properties.

Required Skills and Qualifications

  • Bachelor's degree in Hospitality, Business, or a related field.
  • Proven track record in hotel sales, preferably in a cluster or multi-property role.
  • Strong knowledge of MICE sales and event management.
  • Excellent negotiation, communication, and presentation skills.
  • Strong financial and analytical skills with the ability to interpret data and drive performance.
  • Ability to lead, inspire, and manage a team across multiple properties.
  • Highly organized, results-driven, and adaptable in a fast-paced environment.

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