Product Optimization Specialist

3 days ago

Melbourne, Victoria, Australia beBeeCategory Full time $80,000 - $115,000

About Us

The RGM Analyst role is a key position within our organization, responsible for supporting the Category Strategy Head in driving category growth and business objectives. This involves analyzing category dynamics, performance, and trends to identify future growth opportunities and develop retailer-specific recommendations.

Key Responsibilities

  • Utilize consumer, shopper, and market insights from multiple platforms and information sources to create compelling customer presentations that engage retailers and assert our category credentials.
  • Analyze category dynamics, performance, and trends to identify future growth opportunities and develop retailer-specific recommendations.
  • Work closely with Commercial teams to translate relevant data and insights into business-building opportunities.
  • Build strong relationships with internal stakeholders across sales, marketing, business development, and finance.
  • Share learnings and best practices with local, regional, and global teams through regular forums.
  • Work closely with Marketing and Commercial teams to influence promotional optimization and pricing strategy using relevant data and insights.

Promo Strategy

  • Support the Category Strategy Head in developing customer-specific promotional growth plans to deliver category, customer, and brand objectives.
  • Lead the Annual Promotional Guardrails development and deployment across retail teams.
  • Develop promotional plans that are underscored by sound macro and financial analysis and align with category and retailer objectives.
  • Support Activation Category Managers in determining the best ROI across different retailer activations.
  • Lead Post Promo Effectiveness Analysis to drive learnings and maintain and evolve promo golden rules/strategy.

Pricing Strategy

  • Support marketing to track price benchmarking of existing portfolio and identify white space opportunities for our products.
  • Support marketing to determine correct NPD pricing within competitive context and internal financial metrics.
  • Monitor the market and analyze the impact of price changes within the market.
  • Review our pricing annually across our entire portfolio and make recommendations on pricing strategy.

Mix/PPA Strategy

  • Support business decision-making to drive profitable growth through optimization of assortment - recommendations on activation, distribution, and promo strategy.
  • Identify white space opportunities to launch new products/formats/size that tap into unmet shopper mission/consumer needs.
  • Support our retailer and channel strategy.

Requirements

  • Previous experience within a similar role or equivalent.
  • Ability to own analytical direction to deliver category and brand objectives.
  • Critical thinker able to analyze large amounts of data.
  • Comfortable operating in a fast-paced and ever-changing dynamic environment.
  • Comfortable with quantitative and qualitative measures and analysis to help drive in-market activity.
  • Intermediate-advanced Excel skills essential for the role.
  • Intermediate in Power BI.

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