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The Programmatic Manager is the core driver behind successful advertising campaigns, overseeing a dedicated team responsible for end-to-end client management and partnerships.
Core Responsibilities- Collaborate with partners to develop campaign approaches, negotiate agreements, and troubleshoot/report on performance.
- Manage all DSP relationships, ensuring participation in QBRs, presenting roadmaps, troubleshooting issues, and exploring opportunities.
- Lead the team on client requests, strategy, and campaign brief responses, ensuring high standards and seamless delivery during client interactions.
- Contribute unique ideas and perspectives, participating in internal brainstorming sessions and building visuals tailored to client campaign requirements.
- Take the lead in client communications, managing conversations, hosting education sessions, and presenting thought leadership pieces.
- Proven experience in programmatic advertising, managing teams and client relationships.
- Strong skills in DV360 and Trade Desk.
- Expertise in negotiating agreements and managing relationships with partners.
- Strong analytical skills to interpret campaign performance data and provide actionable insights.
- Excellent communication skills to lead client conversations, host education sessions, and present thought leadership pieces.
