Digital Experience Strategist

1 week ago

Sydney, New South Wales, Australia Woolworths Full time
Unlock the Future of Customer Experiences

We are seeking a highly skilled Digital Insights and Optimisation Manager to join our innovative team. As a key player in shaping the future of customer experiences, you will be part of a dynamic culture that values inclusivity and growth.

About BIG W

At BIG W, every day is an opportunity to make a real difference for families by providing real value, real solutions, and real care. Our passion for designing and delivering great customer and team experiences makes us a leader in the industry.

Your Role

  • Collaborate with cross-functional teams to leverage insights and optimise website and app experiences, driving business goals through data analysis and experimentation.
  • Analyse data to uncover opportunities to enhance web/app conversions, revenue, and engagement across different channels and customer segments.
  • Lead experimentation efforts, working closely with relevant teams to test and implement optimisation strategies that drive commercial outcomes.
  • Evaluate data collection and tool management, ensuring robust data collection through effective tag management and collaborating with the data implementation team to address any issues.
  • Champion digital analytics across the organisation, providing guidance on measurement techniques and collaborating with the Retail Analytics team on performance reporting.

Your Skills and Qualifications

  • Proven ability to identify and deliver CX and targeting improvements that drive commercial outcomes.
  • Proficient with the Google stack, particularly Google Analytics 4 and Google Tag Manager.
  • Strong knowledge of data query and manipulation (e.g., SQL).
  • Solid understanding of GCP and experimentation tools such as Optimizely.

What We Offer

  • A progressive 'Work from Anywhere' policy offering flexibility and work-life balance.
  • Team discounts and a rewards program celebrating purpose-driven work.
  • Generous parental leave policies, including 12 weeks paid leave for primary caregivers and 4 weeks paid leave for secondary caregivers.
  • Access to Sonder for confidential financial, medical, and wellbeing support.

Join Our Team

We pride ourselves on being a Gold Tier Employer for LGBTQ+ inclusion and an Employer of Choice for Gender Equality. If you're passionate about creating impactful customer experiences and contributing to our growth, we encourage you to apply.

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