Route to Market Strategy Lead

7 days ago

Sydney, New South Wales, Australia beBeeoptimization Full time $120,000 - $150,000

About us

We are a multi-beverage partnership that combines the strengths of Suntory Global Spirits and Suntory Beverage & Food. Our market-leading portfolio comprises over 40 brands, including Jim Beam and Maker’s Mark Bourbon, Hibiki Japanese Whisky, Canadian Club Whisky, V Energy, Maximus, and Suntory BOSS Coffee.

The Role

As Route-to-Market Optimisation Manager, you will lead the development and implementation of a scalable Route-to-Market strategy to drive value for our business, front-line workers, and customers.

  • Create RTM strategies across markets, channels, portfolios, and geographies to boost sales efficiency and effectiveness in-store and in venues.
  • Develop the RTM Implementation agenda to deliver digitally enabled operating model objectives and goals, ensuring alignment with our business strategy.
  • Define, model, and refine customer sales and service policies at the optimal cost to serve (customer development, order generation, and delivery/logistics).
  • Provide guidance and governance on all RTM processes and procedures, customer data base management, and route planning.
  • Foster collaborative and transparent relationships with Sales leaders and Logistics teams to deliver optimal RTM outcomes.
  • Lead the development of a RTM Analyst who will support the role and develop effective RTM plans.

Requirements

  • A proven track record in route optimisation within the FMCG industry, preferably in beverages.
  • Advanced analytical skills and the ability to articulate complex commercial and operational requirements into actionable outcomes.
  • Strong influencing and negotiation skills to ensure our front-line employees can deliver with impact in market.

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