Dynamic Marketing Professional Wanted

1 week ago

Melbourne, Victoria, Australia beBeeStrategic Full time $90,000 - $120,000
About This Role

As a highly strategic and creative marketing professional, you will lead the execution of innovative campaigns that elevate our brand on a 12-month parental leave contract. This pivotal role blends leadership with hands-on execution to drive brand awareness, grow community engagement, and support member acquisition across all locations.

You will work cross-functionally with teams across the business to deliver high-impact, community-led campaigns. If you are a passionate marketer with a strong grasp of branding, digital strategy, and storytelling – and you are ready to make your mark in a values-driven, fast-paced environment – we would love to hear from you.

About You

You are an experienced marketing professional with a flair for creative storytelling, strategic thinking, and data-driven decision-making. You bring a strong background in digital marketing and content creation, and you thrive in environments where community and creativity intersect.

A collaborative leader, you are comfortable juggling multiple projects while inspiring those around you and keeping brand integrity at the heart of everything you do.

Key Responsibilities
  1. Marketing Campaigns:
    • Lead the planning and execution of integrated campaigns that support new space openings, product launches, events, and brand awareness goals.
    • Collaborate with internal teams and external partners to ensure campaign alignment and consistency across all touch points.
  2. Content & Communications:
    • Develop and manage engaging content across channels including website, blog, email, and social media.
    • Own and maintain editorial calendars and ensure on-brand, timely communication with members and audiences.
  3. Digital Marketing:
    • Execute performance marketing strategies, including Meta, Google Ads, and SEO.
    • Optimise landing pages and digital funnels, track performance, and use data to inform key decisions.
  4. Social Media:
    • Oversee social media channels for our community, events, and partnerships across Instagram, Facebook, LinkedIn, and TikTok.
    • Manage and support the Social Media Coordinator in content planning and community engagement.
  5. Community Engagement:
    • Partner with Community and Events teams to amplify in-space initiatives.
    • Capture and share stories of members, events, and partnerships that reinforce our community-first brand.
  6. Insights & Reporting:
    • Monitor and report on campaign performance, website traffic, and audience engagement.
    • Deliver actionable insights to improve outcomes and drive continuous growth.
  7. Stakeholder Collaboration:
    • Work closely with Sales, Operations, and Community teams to ensure alignment on marketing goals and priorities.
Benefits
  • On-site chef with nutritious lunch provided daily
  • Hybrid work model with one WFH day per week
  • Free counselling sessions
  • Birthday leave
  • Quarterly team dinners and generous awards
  • State social committees with monthly events
  • Weekly group exercise session
  • Exclusive annual Halloween party
All Actions and Behaviours Must Align With Our Core Values:
  • Putting our members first
  • Fostering our community
  • Working together as a team
  • Constantly learning and growing

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