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Strategic Marketing Leader

3 weeks ago

Sydney, New South Wales, Australia beBeeMarketing Full time $90,000 - $120,000
Role Overview

The Marketing Business Partner plays a pivotal role in driving impactful marketing initiatives across diverse areas.

This strategic collaborator is responsible for delivering multi-channel campaigns that generate leads and engage clients, ensuring alignment with organisational goals and values.

Key Responsibilities:
  • Collaborate with stakeholders to design and execute lead generation campaigns from concept to execution.
  • Develop and launch targeted marketing campaigns that drive high-quality inquiries and conversions.
  • Ensure campaign effectiveness by targeting the right leads, aligning with service capacity and eligibility criteria.
  • Create supporting communications and content, including landing pages, brochures, and email sequences.
  • Monitor campaign performance using CRM and analytics tools, reporting on key performance indicators such as conversion rates and cost per lead.
  • Represent the organisation at events, managing logistics and post-event evaluation to measure engagement and ROI.
Requirements:
  • 5+ years' experience in marketing and communications, with a strong focus on lead generation and campaign delivery.
  • Proven ability to manage multiple projects in a fast-paced environment.
  • Strong stakeholder engagement and business partnering skills.
  • Proficient in CRM, marketing automation, and analytics platforms.
  • Commercially minded with excellent strategic planning and reporting capabilities.
Benefits:
  • Access to a tax-free meal, entertainment & venue benefit card valued at $2,650 per year
  • Flexible working arrangements, including compressed hours and remote work options.
  • 12 weeks paid parental leave and 2 weeks paid partner leave.
  • Additional leave days each year (conditions apply).
  • $100 per year well-being allowance.
  • Discounted gym membership for employees and their families, using Fitness Passport.
  • Employee Assistance Program.
  • Paid Employee Referral Bonus Program.
Organisational Values:

We value diversity, foster an inclusive culture, and champion equitable opportunities. We strongly encourage applications from candidates with diverse backgrounds and experiences.

At our organisation, we prioritise the safety and wellbeing of our staff and clients. We will happily consider and accommodate reasonable adjustments to support candidates throughout the recruitment process and ensure a safe working environment.