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Senior Digital Performance Manager
2 months ago
We are seeking a highly experienced and hands-on Senior Digital Performance Manager to lead our e-commerce client's CRO initiatives, focusing on maximizing conversion rates across web and email.
Key Responsibilities- Strategic Leadership: Develop and oversee the CRO strategy, aligning it with the company's digital marketing goals.
- Identify Key Opportunities: Identify key opportunities for conversion rate improvements across all digital and email channels.
- Conduct In-Depth Analyses: Conduct in-depth analyses of user behavior, website performance, and conversion metrics.
- Design and Implement Tests: Design, implement, and analyze A/B and multivariate tests to optimize conversion funnels.
- Email Flow Management: Develop, implement, and optimize email marketing strategies and flows using Klaviyo.
- Work with Tech Lead: Work closely with the tech lead to implement CRO and email marketing optimizations, ensuring seamless execution of changes.
- Communicate Findings: Clearly communicate findings and recommendations to stakeholders, providing actionable insights based on data analysis.
- Utilize Data Analytics Tools: Utilize data analytics tools to monitor, measure, and report on CRO performance.
- Implement CRO Tools: Implement and manage CRO tools such as Hotjar and Optimizely to gain insights into user behavior and identify areas for improvement.
- Stay Current: Stay current with the latest CRO and email marketing trends, tools, and best practices.
- Conduct Competitive Analysis: Conduct competitive analysis to identify new opportunities for differentiation and optimization.
- Minimum 7 Years of Experience: Minimum 7 years of experience in conversion rate optimization, with at least 5 years in a senior CRO role.
- Proven Experience: Proven experience in an e-commerce environment, with a deep understanding of e-commerce metrics, user behavior, and email marketing.
- Hands-On Experience: Hands-on experience with Klaviyo and a strong track record of improving email flow performance.
- Proficiency in CRO Tools: Proficiency in A/B testing, multivariate testing, and data analytics.
- Strong Communication Skills: Excellent communication and presentation skills, with the ability to clearly convey complex concepts to non-technical stakeholders.
