Digital Marketing Strategist

4 days ago

Melbourne, Victoria, Australia beBeeMarketing Full time $70,000 - $120,000
Role Overview

We are seeking a skilled professional to drive our digital marketing strategy and lead the growth trajectory for Search, Social, Brand and Display across all customer segments.

Our Culture

At our organisation, we value individuality and celebrate the differences that make each person unique. We believe that by embracing our differences, we can better represent our customers and community.

Why Work for Us?

We're a fast-growing Australian company ranking among the top telcos in Australia. We're looking for talented individuals who share our passion for innovation and excellence.

  • Think outside the box
  • Be part of a dynamic team
  • No bureaucracy
  • Be respectful
  • Have fun

Award-Winning Employer

We have been recognised as one of the top employers in Australia. We are committed to creating a work environment that is inclusive, supportive and rewarding.

Supporting Our Community

We support our community through various initiatives including sponsorships, staff-led fundraising programs, corporate donations and more.

Your Responsibilities
  • Develop and execute digital marketing campaigns across paid and owned channels.
  • Measure and report performance of all digital marketing campaigns, assessing against key goals and internal metrics.
  • Identify trends and insights and optimise spend and performance based on these insights.
  • Plan, execute, and measure experiments and conversion tests utilising digital marketing best practices.
  • Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Assist in the management of external agency partners and vendors including briefing, implementation, and optimisation of campaigns.
  • Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate.

What We're Looking For
  • Understanding of the telecommunications industry
  • 2+ years' experience in digital marketing including Paid and Organic channel digital marketing experience.
  • Experience in setting up digital campaigns, identifying target audiences and providing accurate, timely reporting.
  • Exceptional analytical skills using data to influence creative development and media targeting strategies.
  • Comfortable using data-driven approaches to develop targeting, measure and interpret results and optimise plans.
  • Demonstrate ability to lead change and drive innovation in the digital media space.
  • Comfortable learning about and implementing new technologies to improve marketing effectiveness and efficiency.
  • Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, Google Tag Manager, SEMRush, etc.)
  • Demonstrated ability to: Solve problems and think like a leader; Work independently and as part of a team; Learn quickly and adapt to changing situations.

Who You Are

You are a proactive, solution-focused professional with excellent communication and analytical skills. You thrive in a fast-paced environment and are passionate about delivering high-quality results.

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