Marketing Position for Innovative Products

6 days ago


Brisbane, Queensland, Australia AirTree Ventures Pty Full time
Role Overview

We're looking for a creative and strategic marketer with a passion for bringing innovative products to market. As a Product Marketing Manager at Askable, you will be at the forefront of shaping how our products and features are perceived and adopted by users.

You'll play a pivotal role in defining and executing go-to-market strategies, working closely with product, sales, customer success, and the broader marketing team to ensure that our products meet the needs of our target audiences and drive business growth.

  • Develop and execute go-to-market strategies and campaigns for product launches and updates, ensuring an impactful introduction and adoption.
  • Craft compelling product positioning and messaging that resonates with our target audience.
  • Conduct market research to understand customer needs, competitive landscape, and industry trends, and use these insights to guide product releases.
  • Collaborate with content creators to produce marketing collateral, including blog posts, whitepapers, case studies, videos, and sales enablement tools that support product adoption.
  • Partner with the sales and customer growth teams to develop training materials, pitch decks, and other resources to equip them with the knowledge and tools they need to sell the product effectively.
  • Monitor and analyze the performance of product marketing initiatives, using data-driven insights to refine strategies and optimise results.
About the Team

We're a team of passionate professionals working together to shape the future of user research. We're dedicated to delivering exceptional outcomes and fostering a culture of innovation, collaboration, and continuous learning.

, 'About the Job

As a Product Marketing Manager at Askable, you'll be responsible for driving the go-to-market strategy for our innovative products, working closely with cross-functional teams to ensure successful product launches and updates.

Key responsibilities include:

  • Defining and executing go-to-market strategies and campaigns for product launches and updates.
  • Crafting compelling product positioning and messaging that resonates with our target audience.
  • Conducting market research to understand customer needs, competitive landscape, and industry trends.
  • Collaborating with content creators to produce marketing collateral, including blog posts, whitepapers, case studies, videos, and sales enablement tools.
  • Partnering with the sales and customer growth teams to develop training materials, pitch decks, and other resources.
  • Monitoring and analyzing the performance of product marketing initiatives.
About Askable

Askable is a leading user research platform that helps teams scale research on demand, deliver insights faster, and build things that matter. Our mission is to empower organizations to make data-driven decisions and drive business growth through user-centric research.

Join our team and be part of a dynamic and collaborative environment that prioritizes innovation, creativity, and excellence.', 'Position Overview

As a Product Marketing Manager, you will play a critical role in shaping the go-to-market strategy for our innovative products. This is an exciting opportunity to join a dynamic and fast-paced team, working closely with cross-functional teams to drive business growth and customer satisfaction.

Your primary responsibilities will include:

  • Developing and executing go-to-market strategies and campaigns for product launches and updates.
  • Crafting compelling product positioning and messaging that resonates with our target audience.
  • Conducting market research to understand customer needs, competitive landscape, and industry trends.
  • Collaborating with content creators to produce marketing collateral, including blog posts, whitepapers, case studies, videos, and sales enablement tools.
  • Partnering with the sales and customer growth teams to develop training materials, pitch decks, and other resources.
  • Monitoring and analyzing the performance of product marketing initiatives.
Why Join Us?

At Askable, we offer a dynamic and supportive work environment that fosters innovation, creativity, and excellence. As a Product Marketing Manager, you will have the opportunity to work with a talented team of professionals who share your passion for user-centric research and business growth.

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