Product Marketing Manager
2 weeks ago
Heads up This role is based in-person – working from our office in sunny Brisbane, Australia.
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About Askable
Hey, we're Askable - the world's most loved user research platform. Loved by whom you ask? Woolies, Qantas, Canva, BUPA, CommBank, NAB, Telstra, BBC, Mastercard and hundreds more. Not bad right?
Askable began in 2017 as an idea scribbled on a sticky note, born out of frustration with the clunky, outdated research processes we'd experienced firsthand. So, we set out to build a new way—one that makes quality research accessible to everyone, from Fortune 500s to startups hungry for insights.
By providing seamless access to high-quality participants and Certified Askable Researchers, we enable teams to scale research on demand, deliver insights faster, and, ultimately, build things that matter.
Now with offices in Brisbane, London, and Chicago, we're growing the team to bring Askable's research power to researchers everywhere, so they can make smarter, user-driven decisions.
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Our culture
Our culture drives everything we do. We live it, breathe it, and work every day to make Askable a place where people can thrive.
We believe work should be fulfilling, exciting, and meaningful.
Here, you're not just part of a team. You're part of a community that cares about what they're building and how they're building it.
In fact, we take culture so seriously that we wrote a book on it. Our Culture Book guides what we stand for, how we work, and the values that unite us—because nothing beats winning with a team you genuinely love working with.
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About the role
We're on the lookout for a creative and strategic marketer with a passion for bringing innovative products to market. As a Product Marketing Manager at Askable, you will be at the forefront of shaping how our products and features are perceived and adopted by users.
You'll play a pivotal role in defining and executing go-to-market strategies, working closely with product, sales, customer success, and the broader marketing team to ensure that our products meet the needs of our target audiences and drive business growth.
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What you'll do
- Develop and execute go-to-market strategies and campaigns for product launches and updates, ensuring an impactful introduction and adoption.
- Craft compelling product positioning and messaging that resonates with our target audience.
- Conduct market research to understand customer needs, competitive landscape, and industry trends, and use these insights to guide product releases.
- Collaborate with content creators to produce marketing collateral, including blog posts, whitepapers, case studies, videos, and sales enablement tools that support product adoption.
- Partner with the sales and customer growth teams to develop training materials, pitch decks, and other resources to equip them with the knowledge and tools they need to sell the product effectively.
- Monitor and analyze the performance of product marketing initiatives, using data-driven insights to refine strategies and optimise results.
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Skills and experience you'll bring
To hit the ground running in this role you'll need at least 3 years working as a product marketing manager in a SaaS or tech environment. You'll also
- be a creative thinker who can develop unique and compelling ways to communicate the value of our products
- have an ability to think outside the box and develop unique release strategies
- have strong analytical skills, with the ability to interpret data and use it to inform marketing strategies and decisions.
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The mindset you'll need
Winning with your team: You'll be proud of the individual work you do, but find winning as a team ultimately more fulfilling. This includes having the emotional maturity to give and receive constructive feedback to better the team as a whole.
Independence and curiosity: You won't find cabinets full of step-by-step instructions at Askable. You'll need to think on your feet, manage your own workflow, problem-solve roadblocks, proactively ask questions, and take responsibility for the goals you set.
Growth focused: You'll enjoy the idea of a stretch goal and always be looking for opportunities to improve yourself, your team, and the business.
Quick to learn: You'll bring an ability to quickly learn and understand our product solutions and features, and keep up to date as our offerings evolve.
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Perks and benefits
Your excitement about the role itself is what matters most to us. Perks are just the icing on the cake—but here are a few to whet your appetite.
- Competitive salary
- Askable Days: a bonus paid day off every month (giving you a total of 7 weeks annual leave)
- A half-decent, mostly healthy, and usually delicious lunch, every day
- Free public transport to get you to and from the office
- And more We'll be happy to chat about all our other perks during the interview process.
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Before you go...
Research shows many people (especially women and minority groups) hesitate to apply unless they meet every single requirement. At Askable, we're committed to building diverse teams with unique perspectives. If you're excited about this role but your experience doesn't align perfectly, we'd still love to hear from you.
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