Regional Brand Builder

1 week ago

Sydney, New South Wales, Australia beBeeMarketing Full time $90,000 - $120,000
Marketing Strategist Job Opening

We are seeking a seasoned marketing strategist to spearhead our expansion into the dynamic markets of China and Southeast Asia. As a Marketing Specialist, you will be responsible for building brand presence and driving growth across these regions.

This is an exciting opportunity to join our team as we navigate the ever-changing digital landscape in Asia. You will work closely with cross-functional teams to develop innovative strategies that resonate with local audiences while aligning with our global brand vision.

Key Responsibilities:
  • Develop regional campaigns: Craft and execute end-to-end marketing initiatives tailored to China and Southeast Asia, focusing on awareness, engagement, and conversion.
  • Social media & digital platforms: Manage and grow our online presence on platforms like WeChat, Douyin, Xiaohongshu, TikTok, Facebook, Instagram, and X, ensuring culturally relevant content.
  • Market research & insights: Analyze consumer trends, competitor activity, and cultural nuances to inform actionable marketing strategies.
  • Content creation & localization: Develop compelling stories, visuals, and video content adapted to each market, balancing brand consistency with local preferences.
  • Influencer & KOL partnerships: Identify and collaborate with key opinion leaders and influencers across the region to amplify brand reach and credibility.
  • Cross-functional collaboration: Work closely with product, creative, and sales teams to deliver integrated campaigns supporting both regional and global objectives.
  • Performance & analytics: Monitor campaign effectiveness using KPIs such as ROI, conversion rates, and engagement, making data-driven adjustments for maximum impact.
Requirements:
  • Experience: 3+ years in marketing, with a proven track record in China or Southeast Asia markets, particularly in digital and social media campaigns.
  • Cultural fluency: In-depth understanding of consumer behavior and cultural dynamics in China and/or Southeast Asia, with hands-on knowledge of local platforms.
  • Creative & strategic: Ability to balance data-driven decision-making with innovative ideas that resonate with diverse audiences.
  • Collaborative mindset: Strong interpersonal skills to effectively work across cultures, time zones, and functions.
  • Tech & tools: Comfortable with digital marketing tools and analytics platforms (e.g., Google Analytics, WeChat Business Suite, Hootsuite).
  • Proficiency in another Asian language is highly regarded.
Seniority level
  • Mid-senior level
Employment type
  • Full-time
Job function
  • Marketing and Sales
Industries
  • Pharmaceutical Manufacturing

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