Regional Brand Strategist

2 weeks ago

Sydney, New South Wales, Australia beBeeLeadership Full time $180,000 - $250,000
Market Lead for Ultra-Premium Spirits
  • This is a standalone commercial leadership role for a senior brand-first operator in the luxury drinks sector.

To succeed in this role, you must bring experience working with premium or prestige alcohol brands and have a strong understanding of the strategic, commercial, and brand-building requirements in this space.

  • Lead the ANZ market strategy across a portfolio of ultra-premium spirits.
  • Own and influence key distributor partnerships, including joint business planning, pricing, trade spend, and execution.
  • Represent the brand in key customer, trade, and industry engagements across the region.
  • Deliver local activation of global brand campaigns across both on-premise and off-premise channels.
  • Provide market insights to regional stakeholders and contribute to broader APAC planning.
  • Ensure all activity aligns with brand positioning and long-term equity goals.

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