E-Commerce Growth Strategist

1 day ago

Sydney, New South Wales, Australia beBeeDigital Full time $74,312 - $131,950

We are seeking a results-driven Digital Marketing Manager to drive customer acquisition, conversion, and retention through the delivery of a customer-centric performance marketing strategy.

As a senior digital marketing professional, you will be responsible for overseeing the digital marketing function across all channels for our brand. This role is hands-on and highly collaborative.

**Key Responsibilities:**

- Develop and execute Google, Facebook, Instagram, TikTok, and YouTube marketing strategies.

- Create, implement, monitor paid digital campaigns with full end-to-end ownership of the media budget, focusing on key performance indicators.

- Manage and optimise website performance, oversee website maintenance, updates, reporting, and conversion, continually improving customer journeys.

- Monitor and report on consumer buying trends, conducting regular competitor analysis.

- Drive best practice in monitoring, analysing, and optimising overall digital marketing and e-commerce performance, including website performance, conversion rate optimisation, traffic, and media return on ad spend, across products, pages, and customer segments.

- Anticipate future platform needs of the digital commerce business and act upon them in a timely manner, ensuring well-positioned for further growth.

- Manage content, SEO, and SEM strategy.

- Work within the broader digital team to assist in the improvement of usability, design, and content on site, EDMs, and databases, providing insights and analytics on performance.

**Requirements:**

- Strong leadership and stakeholder management skills.

- A qualification or degree in digital marketing or a related field.

- 5+ years' experience executing digital and e-commerce solutions with proven experience in driving profitable growth within the e-commerce channel and strong technical understanding and hands-on skills.

- Experience at a senior level in digital marketing, yet comfortable with hands-on execution.

- Strong understanding of digital marketing, conversion, and optimisation enhancements, hands-on experience across multiple channels.

- Experience in project management through platform changes, upgrades, testing, and integration of new technology and systems.

**What We Offer:**

- A competitive salary package including performance-based bonus.

- Supportive and collaborative team culture.

- Long-term career progression with a growing brand.

- Generous employee benefits.

- Based in a convenient location with onsite parking.

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