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Strategic Content Leader
2 weeks ago
We are seeking an experienced Senior Manager to lead the development and execution of consumer-focused campaigns and content strategies.
About the Role- Lead a high-performing team responsible for delivering impactful and engaging content across multiple channels.
- Implement ASIC's consumer communication strategy, shaping the future of consumer and investor communications and expanding MoneySmart's reach and relevance.
- Act as a media spokesperson, building strong relationships with key journalists, opinion leaders, and stakeholders to enhance engagement with media on consumer and investor finances.
- Oversee the creation and optimisation of best-in-class content, ensuring an audience-led, data-driven approach that maximises engagement and effectiveness.
- Develop compelling, user-centric content that cuts through in a crowded media landscape.
- Manage campaign budgets, timelines, and resources, ensuring high-impact delivery and compliance with regulatory and financial communication best practices.
- You have extensive experience in communications, public relations, media, marketing or related fields.
- You bring a deep understanding of digital content creation, SEO, social media marketing and web analytics.
- You have a proven track record of leading high-performing teams and developing compelling content.
- Experience in the financial services industry and a strong passion for financial education and consumer advocacy are highly regarded.
ASIC regulates corporations, markets, financial services and consumer credit and monitors and promotes market integrity and consumer protection in the Australian financial system.