Digital Media Strategist

1 week ago

Sydney, New South Wales, Australia beBeeMarketing Full time $80,000 - $100,000

Senior Digital Marketing Specialist - Paid Media & Analytics

About the Role

This is a key role in our digital marketing team, responsible for managing and executing the digital strategy for our EVT owned channels.

Key Responsibilities
  • Work closely with the Head of Digital Channels to implement digital strategies that drive customers to our websites, increase repeat visitation and grow direct accommodation and C&E revenue.
  • Drive traffic and conversion via strong Paid Media tactics in alignment with revenue targets and brand objectives.
  • Use analytical skills to identify key customer touchpoints and provide actionable insights & data-driven recommendations.
  • Manage Paid Media campaigns across channels including but not limited to; Paid Search (Google), Metasearch (Google Hotel Ads & TripAdvisor Meta), Paid Social (Facebook, Instagram, LinkedIn & TikTok), Video (YouTube, CTV), Programmatic Display (Quantcast, Criteo) and OTA (Online Travel Agents) Pay-Per-Click Advertising.
Requirements

The successful applicant will be tertiary qualified in a relevant discipline with at least 5 years' experience working in Paid Media.

  • Advanced knowledge of Google Ads and Meta Ads Manager.
  • Proficient across Paid Media account management and optimisation tools/techniques.
  • Proven record of making a measurable impact on campaign performance.
  • Strong analytical & commercial skills with the ability to interpret data and to translate strategy into action.
Benefits

As a member of our team, you will enjoy a range of benefits, including:

  • Incredible team member discounts from your first day on-the-job.
  • 50% off stays at EVT hotels – Rydges, QT, Atura, Lylo and more.
  • $2 movie tickets, plus Moonlight, Gold Class, Candy Bar discounts and more.
  • Australia and NZ's largest and most diverse experiences company.
Others

We are committed to creating a positive impact on our people, communities, and environment every day.

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